Echinacea purpurea 'Magnus' - Purple coneflower
Echinacea purpurea 'Magnus' - Purple coneflower

Echinacea purpurea 'Magnus' - Purple coneflower

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Butterfly FriendlyDeer ResistantBird Friendly
Purple coneflower
Echinacea purpurea 'Magnus'

Strong stems hold the deep pink blossoms upright. The petals are held horizontally making the flowers look bigger than the species. They begin to flower in mid-summer and keep blooming into fall. Removing spent flowers will extend the bloom time but some seed heads should be left to feed the finches. This is a tough, easy to grow perennial that is both rabbit and deer resistant. 

  • Deep pink blossoms are held upright on sturdy stems
  • Flowers attract butterflies, small birds relish the seed
  • Drought tolerant, easy to grow, deer resistant
  • Chosen as the 1998 Perennial Plant of the Year
  • Makes a long lasting cut flower

Native Range

A native of the dry prairies and open woodlands of North America.

Map Credit: The Biota of North America 
Map Key: Green (native), Teal (native, adventive), Blue (present), Yellow (present & rare), Red (extinct)


The prominent, bristly seed heads of Echinacea inspired the generic name of the plant, taken from the Greek word echinos, meaning hedgehog.




Full sun in well-drained soils. Prefers moist soils, but once established will tolerate dry soils. Does not benefit from additional fertility.


Mature Size: 2-3ft. Tall x 1-2ft. Wide

Hardiness Zone: 3-9

Sun Exposure: Full sun

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