Echinacea purpurea 'Magnus' - Purple coneflower
Echinacea purpurea 'Magnus' - Purple coneflower
Echinacea purpurea 'Magnus' - Purple coneflower
Echinacea purpurea 'Magnus' - Purple coneflower
Echinacea purpurea 'Magnus' - Purple coneflower

Echinacea purpurea 'Magnus' - Purple coneflower

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Butterfly FriendlyDeer ResistantBird Friendly
Purple coneflower
Echinacea purpurea 'Magnus'

Strong stems hold the deep pink blossoms upright. The petals are held horizontally making the flowers look bigger than the species. They begin to flower in mid-summer and keep blooming into fall. Removing spent flowers will extend the bloom time but some seed heads should be left to feed the finches. This is a tough, easy to grow perennial that is both rabbit and deer resistant. 


  • Deep pink blossoms are held upright on sturdy stems
  • Flowers attract butterflies, small birds relish the seed
  • Drought tolerant, easy to grow, deer resistant
  • Chosen as the 1998 Perennial Plant of the Year
  • Makes a long-lasting cut flower

Native Range

A native of the dry prairies and open woodlands of North America.

Map Credit: The Biota of North America 
Map Key: Green (native), Teal (native, adventive), Blue (present), Yellow (present & rare), Red (extinct)


The prominent, bristly seed heads of Echinacea inspired the generic name of the plant, taken from the Greek word echinos, meaning hedgehog.


Grows best in full sun in well-drained soils. Prefers moist soils, but once established will tolerate dry soils. Does not benefit from additional fertility.


Mature Size: 30-36" Tall x 12-18" Wide

Hardiness Zone: 3-9

Sun Exposure: Full sun to part shade

Coming Soon!

    American Beauties Offer Solution Based Plant Collections to Help you Choose

    Quick Tips for Choosing Plants:

    • Planting a variety of native trees, shrubs, perennials and vines increases biodiversity and gives wildlife a source for food, cover and nesting
    • Choose a mixture of deciduous and evergreen trees so birds and other wildlife will always be able to find shelter
    • Plant trees and large shrubs where they will block winter winds from the house and shade it in summer, that will save energy and lower your carbon footprint
    • Try your best to buy plants that were grown locally, your independent garden center will be your best bet
    • Think about ultimate height and width of the plant you choose, make sure it will fit the space you have for it when it's reached maturity
    • Plant nectar plants in groups, to attract butterflies and other beneficial insects more easily
    • Ask for help if you need it. Most garden centers either have a landscape designer on staff or they can give you a reference of a designer that is adept at native plant wildlife gardening. There will be upfront costs but they are small when compared to having to redo a landscape that wasn't what you really wanted

    Our Plant Tags Hold the Secrets to Success

    Choosing the right plants for your garden can seem like a daunting task but we’re here to help. Our horticulturists have spent a considerable amount of time researching and writing our beautiful, American Beauties plant tags to help you be successful. First of all, when you see an American Beauties branded pot at your garden center you can be confident that the plant is native to your area and a responsible choice. 

    When you look at our tag you’ll find information about the plants natural habitat. That will give you a clue to how it will work in your backyard. For instance if the plant is naturally founded and moist, shade and you have full sun, it’s not the plant for you. The “Features” section gives you an overview or plant description so you’ll know what to expect. While the “Benefits” section talks about the plants strong suits and how the plant will benefit wildlife. 

    A Special Note About Exposure

    Full sun: Prefers six or more hours of direct sunshine a day
    Partial shade: Thrives in three to six hours of daily sunshine
    Shade: Generally does well with less than three hours of sun per day. Having said that even shade loving plants will struggle in extremely deep shade.


    Best Plants for Bees - Double sided printout for download

    Best Plants for Butterflies - Double sided printout for download

    Best Plants for Birds - Double sided printout for download

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